A TYNESIDE singer who is making quite a name for herself is hoping to show that blondes have more fun after a change of identity.
Beth Jeans Houghton created a bit of a stir with her February 2012 debut album, Yours Truly, Cellophane Nose, which earned her slots at the Glastonbury, Latitude and Bestival festivals, and on the Later... With Jools Holland TV show.
She toured with the likes of Mumford and Sons, St. Vincent and Bon Iver, and the album – influenced by psych, rock, punk, blues, ’70s folk and soul – made the lower reaches of the UK charts.
In November 2012, Beth and her band The Hooves of Destiny flew to Los Angeles to begin work on their second album .
But despite the initial sessions going well, she became dissenchanted with the sound of the new album, and the sessions were cancelled.
She spent the next nine months travelling around America, always returning to LA, which had become her spiritual home.
She re-evaluated her musical direction, and continued to write, finally returning to the UK with the intention to begin new sessions for her second album, as a solo artist.
The resulting record is due out this spring on Mute, but the 25-year-old has just announced it will be released under the name Du Blonde.
The new moniker is a fresh start, as she undergoes a big change in musical direction.
“This is a new sound, a new project,” she said.
“Du Blonde is a new incarnation and one step closer to assuming my ultimate form.
“Having freed myself from the rusty and bloody shackles of Beth Jeans Houghton – both musically and spiritually – I felt it only right to step forth under a new name and let the rituals commence.”
Du Blonde will step out for her first live performances this month, including a hometown show at The Sage Gateshead on Sunday, February 22, as part of the 6Music Festival.