How you can impress the City of Culture 2021 judges on their visit to Sunderland

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Sunderland’s City of Culture 2021 bid needs you!

As the judging panel for the coveted culture crown visit the city this Thursday, organisers of the bid are asking the people of Sunderland to show their support on social media.

As the city enters the final stages of its bid to become City of Culture 2021, social media users are being asked to do all they can to make the panel feel welcome by tweeting and posting their favourite Sunderland features and sights using the hashtag #WelcometoSunderland

Thursday’s Twitter takeover is aimed at showcasing the celebrated landmarks and aspirations of the city.

Bid director, Rebecca Ball, said: “We wanted to harness the city’s undoubted prowess for mobilising across social media channels to extend a warm, friendly welcome to the people who will ultimately decide the location for the next UK City of Culture.

“The hashtag #WelcometoSunderland will be utilised to pull together all of the online support for Sunderland, as people post their favourite images of the city and highlight the city’s wealth of hidden gems.

“Friendship is a key theme for this bid, and #WelcometoSunderland is an opportunity to extend the hand of friendship digitally and ensure the judges not only leave with a fantastic impression of Sunderland, but with a handy social media reference guide of all the things what the people of the city love about it.”

Bid organisers have equipped each of the judges with a Mackem Dictionary as a tongue in cheek reference tool to translate Sunderland’s unique dialect, and they may even be tested on it throughout their whistle-stop visit of the city.

Chief executive of Sunderland Culture, Keith Merrin, added: “With social media thunderclaps like #Sunderland2021 and the two #WearHere Twitter takeovers, the city has proven phenomenally successful at harnessing the power of social media.

“#WelcometoSunderland is all about capturing that feel-good factor in our city at the moment and sharing the things that we love about Sunderland and that make it such a great place to be right now and in 2021, of course.”

The bid will be considered alongside others from Coventry, Paisley, Swansea and Stoke before a winner is announced in Hull – the current title holder – in December.

How you can show your support

On Thursday, November 2, 2017, tweet your support using the hashtag #WelcometoSunderland and tagging the Department for Culture, Media and Sport @DCMS with a picture of the city.