Adidas have unveiled the kit Team GB will wear at this summer's 2016 Olympic Games in Rio.
Unveiled exactly 100 days before the start of the Games in Rio De Janeiro, the patriotic kit, designed by Stella McCartney, is based around a specially created coat of arms, which incorporates the floral emblems of the four Home Nations - a rose, a thistle, a leek and flax - and is topped by a lion resting on a crown made of gold, silver and bronze medals.
The crest also features a Latin banner, which means "conjoined in one," represents sport unified together and was commissioned by Adidas having been created by The College of Arms.
Adidas said the high-performance outfits are on average 10% lighter than the 2012 kit and were made with "extensive consultation" with athletes including medallists Jessica Ennis-Hill, Tom Daley and Laura Trott.
The trio were all part of Team GB's most successful Olympic Games ever four years ago, when they finished third in the medal table behind the USA and China, winning 65 medals.
McCartney said: "The goal for Rio 2016 was to rewrite the rules of performance and design for athletes, allowing them to look and feel like champions on and off the field.
"The inspiration behind the design was this idea of contrasting British tradition with a modern attitude. The new coat of arms, specially commissioned for this project, and traditional Union Flag hues sit alongside bold textures and modern silhouettes to create a strong identity and make the athletes feel like a team."
The design was immediately praised by athletes, with Durham gymnast Katherine Driscoll describing it as "stunning and so regal" and Jonathan Brownlee tweeting: "Love the @adidasUK 2016 Olympic kit. The new design looks great."
All of Team GB's 2016 Olympic kit will be available to buy from May 1.