Sunderland freeze season card prices

Ellis Short
Ellis Short
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SUNDERLAND have frozen season card prices for next season.

It means fans renewing their seat or purchasing a new season card for 2012-13 – can do so at current season prices

Club chairman Ellis Short said: “We are making great progress under Martin O’Neill and it’s my desire to see a vibrant, energetic crowd cheering the team on at every home game, making the Stadium of Light the feared cauldron of noise that it once was.

“Our fans truly do have the power to make a difference to the team, their magnificent support – both home and away – is something we never take for granted and I want everyone to know how much we value their backing.

“The club, Martin, the players and the fans are a partnership in our upward journey and I’m genuinely excited about what we can achieve together.”

Chief Executive Margaret Byrne added: “Committing to a season card isn’t always an easy decision for supporters, which is why we have frozen prices for next season.

“Finding a balance between pricing that is realistic and affordable to fans yet in turn brings in the levels of revenue required to help the club continue its development has always been uppermost in our minds.

“I hope supporters agree that we’ve done everything we can to achieve that.

“There’s also a number of new incentives and special offers for our season card holders, further enhancing their seasonal package and ensuring that they get real value for money and tangible benefits by committing to the club.”

Over the course of a campaign, season cards will offer fans who attend every game over £100 saving compared to buying individual match tickets – for example an adult season card seat in the Strongbow North Stand is £435, but supporters buying tickets game-by-game would pay £586 over the course of the season.

Adult seats are available from £400, young people under 22 from £280 and over 65s £300, with juniors under 16 having risen slightly to just under £99.

From the start of next season, away supporters will be located in the Strongbow North Stand Upper area with the whole main bowl of the stadium designated for home fans.

The intention is that the section of the South Stand that previously housed visiting fans, will become a lively singing area.

In addition, an enhanced family zone will be created in the South East section of the stadium, to encourage more families and young supporters to attend matches.

The bespoke area will have special family-friendly facilities and décor specifically created for junior supporters.

And club officials hope that all these changes will generate further interest and sales among fans next season.

The cost of a season card can be spread over eight months through the club’s interest-free direct debit scheme.

This is available to anyone who renews an existing seat or buys a new season card on or before Wednesday, March 21.

Supporters can take advantage of the special purchase prices from Monday, February 27 and the deadline to renew existing seats or to purchase a new seat at the special prices is 5pm, Wednesday, March 21.

Existing season card holders are also reminded that their current seat will not be held after the March 21 deadline and the direct debit payment scheme will no longer be available after this date. Current season card holders will be sent renewal information by post in late February.


(Prices in brackets are what attending every game would cost, if pad for on a game-by-game basis).

Concession Areas

*Under 12s: £99 (£217)

Under 16s : £99 (£217)

Under 22s: £280 (£384)

Over 65s: £300 (£406)

Adult: £400 (£508)

West/East Stand & Premier Concourse Wings

Under 12s: £99 (£217)

Under 16s: £99 (£217)

Under 22s: £280 (£384)

Over 65s: £300 (£406)

Adult: £485 (£592)

Strongbow North Stand

Adult: £435 (£586)

West & East Stand & Premier Concourse Centre

Adult: £525 (£630)

Wheelchair User

Prices as above. Personal assistant – free of charge

Black Cats Bar (with hospitality)

Adult: £825 (£1025)

* Under 12s tickets are not available in the south stand ‘singing area’