Sunderland AFC fan ‘loves DIY, watching the Two Ronnies and eating sherry trifle’

Sunderland fans celebrating at The Stadium Of Light. Picture by FRANK REID
Sunderland fans celebrating at The Stadium Of Light. Picture by FRANK REID
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YOUR average Sunderland supporter loves nothing more than tucking into a sherry trifle, listening to Cheryl Fernandez-Versini and walking the dog according to a revealing new study.

Light-hearted research from YouGov shows the average Black Cat fan is aged 60+, typically works as an engineer and has a keen interest in cars, motoring and television.

A typical Sunderland supporter according to YouGov

A typical Sunderland supporter according to YouGov

Personality wise Sunderland fans describe themselves as “calming and gentle” but also “moody and gloomy” - perhaps something to do with their up and down results in the Premier League.

Market research firm YouGov has launched the new service that provides profiles based on a huge database of preferences expressed by members of the public.

A sample of 390 Sunderland supporters took part in this particular study - slightly less than the 40,000 plus that cram into the Stadium of Light on match days.

But nevertheless it has thrown up some fascinating results:


Favourite dishes include sherry trifle, tackling a pork pie or a biscuit cake.

Black Cat supporters love nothing more than tackling some DIY, watching television or doing some online shopping which is no surprise given they have between £500 and £1,000 in spare cash every month - according to the new profile.

Unsurprisingly football is their favourite sport, closely followed by cricket while their pet of choice is either a dog or a bird of some kind.


When it comes to brands, Sunderland fans love Lurpak, Matalan and Aldi while is also a favourite when it comes to booking a trip abroad.

They do their ‘big shop’ at Asda, wear Jack Wills clothes bank at Barclays and drive either a Suzuki or a Nissan - no surprise given their base at Washington.


When they are not watching their beloved Sunderland at the Stadium of Light, supporters love watching The Last Samurai and Pearl Harbour while The Two Ronnies and Match of the Day are among their favourite television shows.

Surprisingly, Bob Hoskins and Sid James are their favourite celebrities, while Nigel Slater also features.


The Sunderland Echo website click here is the website of choice when it comes to Black Cats supporters sourcing all the latest news and views on their favourite club.

When it comes to Twitter, Chris Kamara and Tim Lovejoy are the most followed celebrities on the social media site which is quite frankly “Unbelievable Jeff”.


Viz magazine is the most well-read magazine among Sunderland fans, while footy mag When Saturday Comes also features highly.

When they are not watching Gus Poyet’s side in action, it seems watching the television is another popular pursuit - cramming in 50+ hours per week with Match of the Day, Mrs Brown’s Boys and Pointless all popular shows.

To see the results for yourself click here