Sunderland fans have launched into owner Ellis Short after watching the club relegated for the second successive season.
The Black Cats slumped to a 2-1 defeat at home to Burton Albion to ensure they will be playing League One football next season.
There was a chorus of 'are you watching Ellis Short?' and after the games, fans took to social media to further voice their displeasure at the owner.
Here's a selection of comments:
@mobilemackem: Nobody can argue that Short and the players don't deserve this relegation. But the fans certainly don't. Shame on you Ellis Short. It was all in your hands and you chose not to fix it. This is all your responsibility. #SAFC
@samsonplace: Please just go Mr Short. You’ve been a disgrace. Take the slimy Bain with you. Hopefully new owners will start with a new manager too as need a fresh start. #safc
@dazftm: sad state of affair at my beloved football club which I've been going to since the age of 5. Ellis short has ruined us!
@DTW_WADDLE: I said in 2014 that short needs to go & #SAFC fans called me.. well i told you so.. short took more money out than he put in and now he will kill the club off even more just wait
@CSDon73: Somebody needs to inform Short he isn’t getting his money back. Then he needs to leave ASAP! #safc
@JRuddy_1: Back to back relegations for @SunderlandAFC! Ellis Short and Martin Bain have destroyed this great club! We will be back, it will be a while but we will be back! Sunderland AFC till I die! #SAFC
@georgesafc__: Just to make today even worse, give it 2 hours then we’ll find out that there was never any truth regarding the takeover and were stuck with ellis short until league 2
@S3rgio3: Short and Bain need to go now. The club cannot move forward until those two are gone. #SAFC
@richardshaw86: Well the survival pipe dream has burst and laid bare the utter shambles our beloved #safc find themselves in. Short will leave, but I hope he has the respect to sell to the right buyer. League One cannot be under estimated, we need to be prepared to undo this mess!
@tmalbrghtn: Wonder how toxic it gets now? Theres nobody left to blame. Ellis Short is the root of all that is wrong but he doesnt care. #SAFC