Bournemouth beat Sunderland for the first time in their history and we couldn’t have done more to help them to three valuable points.
Sunderland allowed Bournemouth to get off to a flyer by starting the game in abysmal fashion - conceding twice in the first nine minutes.
You could see that Dick Advocaat was seething in his interview afterwards
Younes Kaboul’s unnecessary second yellow card then ended any hope of a late comeback.
After signs of improvement in the previous outing against Spurs, it’s back to square one now and Sunderland only have themselves to blame for another defeat that anchors them to the bottom of the table again.
You could see that Dick Advocaat was seething in his interview afterwards, and he was brutally honest in his assessment that the start was totally hopeless and more worryingly, Bournemouth’s fighting spirit was better than ours.
Fans can forgive if a team or player is just not good enough, as long as they give everything they have, but a lack of fight is never acceptable.
Sunderland have only taken the lead once in the six Premier League games they’ve played so far - and that lasted for all of three minutes at Aston Villa - and again at Bournemouth, we concede early and find ourselves chasing the game.
A total of 10 goals have been conceded in the opening half of games this season, and that’s got to be a huge concern for the Sunderland boss and something that he has to solve.
Sunderland were denied the opportunity to get back in the game by an incompetent assistant referee, wrongly disallowing a perfectly good goal, and that just made a frustrating day even harder to take for the loyal sell-out away following.
Kaboul and Sebastian Coates, just as in the games against Leicester and Norwich, didn’t look a natural partnership. They are both happier alongside John O’Shea, so the sooner he recovers, the better.
Jermain Defoe, who Eddie Howe described as the best finisher he’s seen, didn’t live up to that billing, as he failed to convert when one-on-one with the keeper just like the previous week against Spurs.
But it was a game where no Sunderland player enhanced their reputation.
Sunderland had a real chance to get this campaign going on Saturday, but they blew it inside 10 minutes.
The game was almost over before it had hardly begun and you rarely get away with it if you make a start like that at any level.