Former Sunderland director Tony Davison backed to succeed in new role

Sunderland’s former managing director Tony Davison has been appointed the commercial director of Premiership rugby side Northampton Saints.
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At the time, executive director Charlie Methven said: “We have all thoroughly enjoyed working alongside Tony throughout the last 18 months.

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“It’s been extremely hard graft on his part and the club’s success came at immense personal sacrifice, with long hours and long weeks spent away from his home and family.

Former managing director Tony Davison left Sunderland in October 2018.Former managing director Tony Davison left Sunderland in October 2018.
Former managing director Tony Davison left Sunderland in October 2018.

“As such, we all felt that it was the right time to part ways. We look forward to welcoming Tony back to the Stadium of Light as a guest on many future occasions, and he remains a close friend.”

A lifelong Sunderland fan, Davison had previously worked in the club's marketing department between 1996-2005 - a period when Samson the Cat was introduced on matchdays.

He also worked with Tottenham's commercial department before returning to Wearside following Stewart Donald's takeover.

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Mark Darbon, the chief executive at Northampton Saints, welcomed Davison to the club.

“I am very pleased to welcome Tony to Saints at an exciting time for the club,” said Darbon.

“We are in the middle of a five-year strategic plan to bring the club back to profitability and Tony will play a key role in realising this ambition.

“He brings with him a huge wealth of knowledge and experience, and we look forward to having him apply his extensive industry expertise at Saints.”