EGGED on by the transfer window hype, there is a thirst nowadays for more and more and more signings.
After each of the nine new arrivals during the summer, it was only a matter of seconds on social media before someone prompted the question: “Who is next?”.
And when Gus Poyet confirmed last week that Jermain Defoe was likely to be Sunderland’s one and only capture this month, the enthusiasm at a contender for one of the best swap deals ever was immediately dampened.
Now, Sunderland’s squad is indeed not the biggest and there are areas – centre-half, a natural left-back – which are thin on options.
If there were unlimited resources available, the club could still do with spending a few more quid.
But there aren’t, and neither is the one domestic loan available to Sunderland a possibility that they HAVE to use.
Loan deals aren’t free, there’s a fee involved and the wages of the player to cover.
And realistically, how many players considered surplus to requirements among the Premier League’s big boys would really improve Sunderland?
Joel Campbell, who has been mentioned in recent days, would fit that criteria if Arsenal decide to let him leave, but there’s not many others.
Sunderland have brought in enough duds over the last few years to prove that new signing doesn’t necessarily equal good signing.