Desperate Sunderland slumped to a 2-0 defeat to Bournemouth after a nine-minute first-half collapse.
Quick-fire goals from Callum Wilson after four minutes and Matt Ritchie five minutes later succumbed the Black Cats to their fourth defeat of the season.
Dick Advocaat’s Sunderland side were dreadful for the opening 45 minutes, off the pace and out of the game after the Cherries early double.
Clear chances were hard to come by and to make matters worse, Younes Kaboul was red carded in another dreadful performance on the south coast.
Jeremain Lens did have a second-half header wrongly ruled out for offside, with defeat leaving the winless Black Cats bottom of the Premier League.
Sunderland, without John O’Shea through illness, started with Younes Kaboul and Sebastian Coates at the back.
And a rampant Cherries attack were at them from the off, the hosts taking the lead after just four minutes.
Simon Francis’s throw in found Dan Gosling, who was allowed to waltz his way through Sunderland’s midfield before playing in Callum WILSON.
Wilson turned Kaboul far too easily on the edge of the area and powered his shot past Costel Pantilimon.
It soon got worse for the Black Cats in the ninth minute.
M’Vila’s headed clearance from a corner found the chest of Matt RITCHIE, who chested the ball down before unleashing an unstoppable 20-yard volley past Pantilimon.
It was a stunning strike and an early contender for goal of the season.
It left Sunderland stunned. 2-0 down after less than 10 minutes, with Bournemouth looking dangerous with every attack.
The Black Cats were dreadful, the tempo too slow and quality level nowhere close to the required level.
Bournemouth kept pressing, with the full backs overlapping at every opportunity and Wilson and Lee Tomlin looking dangerous up front.
Sunderland failed to build any real spells of pressure but did carve out a couple of opportunities towards the end of the half.
Jermain Defoe was clean through but never in full control of the ball and Artur Boruc saved his effort with his legs, moments later the striker nodded wide but he was flagged offside anyway.
Pantilimon saved from Tomlin’s long-range effort, with the giant stopper in full control.
Half-Time: Bournemouth 2 Sunderland 0
Sunderland started the second half with more purpose, with Lens - who had been quiet in the first half - involved more.
His bursting run down the right had the Cherries defence worried, with the ball falling to Borini.
His shot was blocked, with half-time sub Jack Rodwell’s follow-up deflected wide for a 53rd minute corner.
From that corner, Lens had a close-range header wrongly ruled out for offside - M’Vila’s cross picked him out but the flag was wrongly raised.
It was a major error and a major let off for the home side.
Sunderland had suddenly found their tempo, with Lens impressing down the right wing.
Borini almost reduced the deficit but his sublime dipping volley from distance sailed just over Boruc’s crossbar.
Advocaat looked to his bench for inspiration, with Steven Fletcher and Adam Johnson on for Defoe and Borini, respectively.
But it soon got worse, with Kaboul given his marching orders after picking up a second yellow for a foul on Wilson just outside the area.
Sunderland huffed and puffed their way through the final stages but failed to trouble Boruc as they slumped to another defeat.
Full-Time: Bournemouth 2 Sunderland 0
Bournemouth (4-4-1-1): Boruc, Francis, Cook, Distin, Daniels, Ritchie (Smith, 89), Surman, Gosling, Pugh, Tomlin, Wilson (Murray, 75).
Subs Not Used: Federici, Bennett, O’Kane, Stanislas, Kermorgant.
Booked: Gosling (80), Murray (90)
Goals: Wilson (4), Ritchie (9)
Sunderland: (4-2-3-1) Pantilimon, Jones, van Aanholt, Kaboul, Coates, M’Vila, Gomez (Rodwell, 45), Toivonen, Lens, Borini (Johnson, 72), Defoe (Fletcher, 68).
Subs Not Used: Mannone, Cattermole, Larsson, Yedlin.
Booked: Coates (15), Jones (24), Kaboul (43), Borini (64), Toivonen (85)
Off: Kaboul (75)
Referee: Kevin Friend (Leicestershire)