Being named UK City of Culture 2021 would lead to Sunderland being internationally recognised.
That's the view of Kamareswaradas Ramanathas - known as Ram - who is project manager for Young Asian Voices in Sunderland.
He’s also a governor at Sunderland College, and one of 21 community champions for the UK City of Culture 2021 bid.
Supporting the bid, he said: “Sunderland is a multi-cultural city with great potential that is passionate about bringing people together to celebrate the positives, things that are happening in the city.
“City of Culture would being great opportunities for local people – new creative opportunities, employment opportunities, cultural activities and multi-cultural activities.
“Sunderland would become an internationally recognised city.”
Sunderland is up against Coventry, Paisley, Swansea and Stoke as it bids to be named UK City of Culture.
A successful bid would put the city firmly into the cultural spotlight, attracting millions of pounds into the local economy through investment in the arts and an increase in visitors and jobs.
It would kick-start a four-year period of growth, innovation and creativity and culminate in a year of exciting cultural and artistic events.
Final second-round bids must be submitted by this Friday, September 29, and the successful city will be announced in Hull, the current UK City of Culture, in December.