A biker who gives up his own time to help ensure life saving blood supplies reach the right place has become a picture pin up.
Malcolm Farley, from Sunderland, has been selected as one of 12 finalists to star in a charity motorcycle calendar.
The project was launched by bike insurance firm Carole Nash after it was inspired by research which found bikers were found more attractive than drivers.
It launched the hunt for 12 faces to feature in the 2017 calendar, which will raise funds for the Nationwide Association of Blood Bikes.
The supermarket worker beat more than 600 entries by entering his picture into the nationwide contest, which also puts him in with a chance of winning prizes.
His photo impressed Carole Nash brand ambassador, British Superbike racer Leon Haslam, who had the difficult job of picking the finalists.
I’m a proud biker and have been for many yearsMalcolm Farley
After he got the call to say he was among the lucky dozen, Malcolm was invited to a professional photoshoot, where he received a full makeover and was given designer clothing to wear, supplied by DPC Distribution.
He will feature on the November page in the calendar.
Malcolm said: “As a volunteer for Blood Bikes, I thought the competition would be a great way to promote the work we do an I know Carole Nash already do a lot of work with the charity.
“I had a great day at the shoot and feel very lucky to be down to the last 12 out of 600 entries.
“I entered the competition because I’m a proud biker and have been for many years.
“I’m really pleased that I will feature in the calendar doing something I enjoy.
“The possibility of winning would be the icing on the cake.”
The calendar will be given out at the Motorcycle Live show at the NEC in return for a voluntary contribution towards the Nationwide Association of Blood Bikes.
Peter Robertson, chairman of the of the charity, said: “On behalf of the Blood Bike community I’d like to thank Carole Nash and all those involved in producing this calendar and of course, in advance, thank all those that donate.
“The Nationwide Association of Blood Bikes was more than happy to encourage riders in our member groups to put themselves forward to be one of the “images” of the month and we know the riders reacted enthusiastically.
“The proceeds will help continue to support and underpin the vital work that Blood Bikers all over the U.K. and indeed, Ireland do.”
The top three entrants will win an overnight stay in Birmingham and tickets to attend Motorcycle Live next month.
Malcolm is also in the running to win a year’s modelling contract with GModels casting and creative agency, a professional photoshoot with a modelling portfolio, a makeover and a new leather jacket worth up to £150.
Prizes are also available for whoever is placed second, with all finalists to be given vouchers, as well as their own copy of the calendar.
Rebecca Donohue, head of marketing at Carole Nash, added: “Everyone at Carole Nash would like to wish Malcolm luck and we can’t wait to see the finished product.”
To view the full 12 calendar pictures, visit the Carole Nash blog https://www.carolenash.com/news/1728-carole-nash-calendar-2017.