There were tiny treasures and cherished cherubs aplenty at The Bridges shopping centre today as we launched our annual search for Sunderland's Bonny Babies.
And there is still time to take part with photographers snapping away at young'uns until Sunday.
As always, it is free to take part. Simply cut out the voucher found in your Sunderland Echo every day of this week and take it along with your bonny bairn.
Sophie Kelly, from Washington, headed down to The Bridges earlier today with 13-month-old daughter Nancy Storey and grandma Liz Kelly, from Moorside.
The 24-year-old mum-of-one said it was a family tradition to enter children into the competition.
She said: "We've always done it in the family.
"When I was little I always wanted to be in it, so I thought we'd give it a go."
The student teacher, whose partner Michael Storey, 25, is Nancy's dad, added: "She really enjoys having her picture taken.
"I'd like to think she could win."
This year, the Echo have teamed up with both The Bridges and David Shilling from Focal Point Schools to offer the competition.
To enter, you will need to fill out an official entry form on the day and follow our terms and conditions.
Once we’ve taken all the pictures, we will publish each and every one in your favourite daily read.
A team of top judges will then select the top 20 in each age category.
Readers will then get to vote for their top tots, and the winner of each age category will receive a canvas print to cherish.
You will then get the chance to vote for the bonniest of them all from the top three, and the winner will pick up a £100 shopping voucher courtesy of The Bridges.
The age categories are: *0-18 months *19 months - 3 years *37 months - 5 years. So what are you waiting for? Cut out the form in your Echo and head down to The Bridges between August 14-20.