James Tindale, from the original cast of TV reality show Geordie Shore, is set to open his own gym.
The 27-year-old, who appeared in the first 10 series of the smash MTV show, opens Gym Unique in Durham tomorrow.
He has teamed up with fellow fitness instructors Aaron Arkley, Chris Fairless and Kate Thorne to launch the venture.
James, who was one of the original Geordie Shore cast, is one of the directors, as is his partner, qualified gym instructor and social media influencer Kate Thorne.
He has been hitting the gym since the age of 16, and is a sports fanatic.
Throughout his time in Geordie Shore, his long-term goal was to one day open his own personal gym.
He will be involved in group training, online transformations and nutrition advising.
Kate, who has been in the industry for four years, specialises in fat loss, one-to-one group training and online fitness coaching.
Aaron looks after the accounts and online, while ex-Army physical training instructor Chris will handle personal training courses.
Gym Unique is in Renny's Lane, Dragonville, and will have a team of 10 instructors, along with receptionists, chefs and admin staff.
The 10,000 sq ft facility will host more than 60 weekly classes and is specifically designed by trainers for trainers.
The gym boasts a 22m running track for conditioning, large free-weights, a resistance machine area, cardio areas, and an in-house cafe for replenishment after sessions.
The introductory offer allocation sold out within 24 hours, and more than 60% of memberships have been sold before the opening.
It will be open 6am-10pm on weekdays, and 7am-4pm at weekends.