A new £8million bus station could be the centrepiece of the transformation of one of Durham City's main streets.
Road and path improvements are already underway in North Road, and Durham County Council is now looking to move forward with plans for a new bus station.
When the council last consulted on the scheme in 2014 there was overwhelming support for better facilities, with the current bus station considered to be poor.
Coun Neil Foster, cabinet member for economic regeneration, said: “North Road is a vital part of Durham City and one that is clearly a top priority for residents, businesses and visitors.
"Being on the north east main line, the bus station is not just a major transport hub for those working and living around the county but also a gateway for the whole county.
"So by creating a new bus station and transforming North Road, we hope to improve people’s experience of travelling across County Durham and beyond.”
The proposals would see a new bus station built on the current site of the roundabout and adjacent buildings at the top of North Road.
A new junction would be installed allowing for part of North Road to be pedestrianised, providing a gateway to the city and making the bus station and shopping in the area safer, easier and more accessible.
The plan for North Road aims to completely transform a major gateway to both the city and county as a whole.
Coun Foster added: “A new bus station would allow us to free up prime retail space in the city which, by preparing the site for use, we hope to use to attract major private sector investment.
"Due to the size of the site it will offer a unique opportunity for a larger store to move into the city centre, creating jobs and further increasing the retail offer for residents and visitors alike."
People can find out more about the North Road regeneration plans and have their say at www.durham.gov.uk/northroad until Friday, 4 November.
A public exhibition displaying the plans and images of what the proposed bus station would look like will also be held in North Road Methodist Church between 11am and 6pm on Thursday and Friday October 20 and 21.
Adam Deathe, business engagement manager for Durham Business Improvement District, said: “It’s fantastic to see the proposals, which demonstrate the council’s commitment to a better and more prosperous Durham City.
"With such investment being pumped into the city at the moment from both the public and private sector, the amazing and unique offer that Durham provides is set to be improved even further.
“Redevelopment of North Road is welcomed and a new bus station will make one of the key entry points to the city a far easier and more pleasurable experience.
"The development of the retail offer will also further increase the city’s appeal for both visitors and those living locally.”