More than 750 people took the plunge at Seaburn today, raising almost £50,000 for charity in the 41st annual Sunderland Boxing Day Dip.
The rain didn't dampen the spirits of the dippers and the hundreds of people who lined the beach and promenade to cheer them on.
Sunderland Lions Club organises the event each year and takes a percentage of the money raised for its own good casues.
"We had 1,100 people registered and 751 have signed in, though I think there were more than that in the parade," said Lions spokeswoman Anne Fielding.
"The amount pledged so far is £48,133, but it is going up all the time.
"We have a lot of regulars who do the dip year in and year out, but there was a lot of new people this year, which is great to see."