These are the brands loved most by Leave and Remain voters

After the Brexit vote, we have been inundated with calls to 'get on with it'. British people have been told to come together and make the best of the situation no matter which way they went during the referendum.

Thursday, 11th August 2016, 12:36 pm
Updated Thursday, 25th August 2016, 7:58 pm
PG Tips scores highly in the brands loved by Brexiteers.
PG Tips scores highly in the brands loved by Brexiteers.

But what if it’s not possible?

What if the divide is deeper than just a pencil mark on a piece of paper? Some worrying data drawn from YouGov by the advertising magazine Campaign seems to show that Brexiteers and Remainers form two distinct cultural tribes.

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The i newsletter cut through the noise

The brands preferred disproportionately by each side give us an insight into their world view.

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Top 10 Leave brands

HP Sauce

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ITV News

The Health Lottery

Birds Eye


Sky News

Cathedral City

PG Tips


Top 10 Remain brands

BBC iPlayer


London Underground




Virgin Trains