Supermarkets launch charity token scheme

Sunderland Mayor and Mayoress, Councillor Norma Wright and Valerie Sibley use the new charity token donating stand at the launch of a new Community Life Project, with Janice Rokni from The Bridge Project, watched by Asda CDC staff Phil Dodsworth and Jan Hall
Sunderland Mayor and Mayoress, Councillor Norma Wright and Valerie Sibley use the new charity token donating stand at the launch of a new Community Life Project, with Janice Rokni from The Bridge Project, watched by Asda CDC staff Phil Dodsworth and Jan Hall
0
Have your say

A SUPERMARKET has a surprise in store for charities across Wearside and East Durham.

Mayor of Sunderland Coun Norma Wright helped to highlight Asda’s Community Life initiative, with workers in Washington, Grangetown and Seaham stores pledging to support local good causes.

Customers receive tokens when paying for their shopping, which they can then put in a box for the charity they would most like to see money donated towards.

The charity with the most votes will then receive a cash donation from Asda, along with two runners-up.

Coun Wright and Mayoress Valerie Sibley visited Asda CDC, at the Pattinson Industrial Estate, Washington, to give her backing to the drive.

Jan Hall, events co-ordinator, said: “The event was really to officially launch the campaign.

“We also had a few of the charities there which we hope to work with.

“Our depot will also be used as a kind of community centre, which has a lovely conference room and other facilities.

“If groups want to get in touch with us, we can arrange a time when they can use them.”

For more information, contact Jan by email janet.hall@asda.co.uk