SAFC players are pitching in to support a campaign raising awareness of domestic violence.
Sunderland AFC is backing the White Ribbon Day campaign – a global movement towards ending domestic abuse, and calling on people to pledge never to commit, condone or remain silent about the issue.
The club is just one of the partners helping Sunderland City Council to highlight the campaign, by spreading the message across its staff, management, players, and fans.
The campaign message was beamed onto the Stadium of Light’s big screens at half time when Sunderland took on Chelsea on Saturday.
The club also included an anti-domestic violence message in its match-day programme.
Club skipper John O’Shea, said: “We have supported the fantastic work of the White Ribbon campaign for a number of years now, and by giving our collective backing to the initiative, we hope that we can help to draw attention to the very serious issue of domestic violence.” Deputy Leader of Sunderland City Council and chairman of the Safer Sunderland Partnership, Councillor Harry Trueman, added: “We should all welcome anything which not only helps raise awareness of domestic violence and abuse, but also lets victims know that we are aware of their suffering, and ready to work together to do something about it.”