THE Black Cats have got the cream after signing up a new sports betting and gaming partner.
Worldlink Group will become the club’s official partner from the start of the new Barclays Premier League season.
The three-year deal, which kicks off on August 1, will see Worldlink provide dedicated desktop and mobile applications together with its licensed bookmaking partner, BetButler.
BetButler, powered by Worldlink Sport, will offer Sunderland fans exclusive matchday betting provision, both at the Stadium of Light and on-line via the club’s official website safc.com, sourcing the best odds across 60-plus bookmakers.
SAFC chief executive Margaret Byrne said: “I am absolutely delighted to welcome Worldlink as one of our key partners.
“They impressed us not only with their product but their commitment to a long-term partnership, and we are looking forward to building a successful relationship with them over the next three years.”
International marketing director Mike Farnan added: “Worldlink’s amazing new technology will provide our fans with a superior betting experience.
“This echoes our commitment to partnering with top international brands and we are delighted they have chosen Sunderland as their first top flight football partner.”