Sunderland primary school pupils design programme for North East Live

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LITTLE music Svengalis drew inspiration from some of pop’s biggest names as Sunderland gears up to stage a summer spectacle.

Primary school pupils across the region have been invited to take on the role of a music promoter and create a programme for North East Live, which will see a host of stars descend on the Stadium of Light on June 22.

St Benet’s Primary School in Fulwell are among the first to submit their entries to the contest which gives pupils the chance to win tickets for them and their entire class.

The school’s Year Four and Five students spent an afternoon designing their programmes while music from artists in the concert’s line-up, which includes Jessie J, The Saturdays and Jason Derulo, played in the background.

Using materials supplied by SAFC, as well as their own resources and research, the group of 90 pupils developed a range of hand-drawn designs, with many incorporating pictures of their favourite North East Live acts.

Andrew Jackson, a teacher at St Benet’s RC Primary School, said: “The students really enjoyed putting their creativity to use on such a fun and exciting project. I know many of them are planning on attending North East Live and this was a great opportunity for them to get more involved.

“We’re all keeping our fingers crossed now that one of our students wins the competition, I know one pupil in particular was especially keen to win because he said his dad really wanted to see The Saturdays.”

The programme design competition, which closes on June 2, is open to all primary school students across the North East.

One lucky winner will receive tickets for their full class and accompanying adults to attend North East Live, which runs from 2pm, as well as copies of the printed programme to keep as a memento and a montage of images from the day.

Gary Hutchinson, commercial director at SAFC, said: “North East Live is a huge event for the region and we wanted to give young people a chance to play a role in the build up to the concert as well as on the day itself.

“We’ve already received some amazingly unique and creative entries and I would like to wish St Benet’s RC Primary and all the other schools taking part the very best of luck.”

Schools wishing to submit entries for the programme design competition can email for guidelines and resource material.

n Tickets for North East Live 2014 are on sale at and, priced from £25.

n A separate competition is also running for secondary schools, colleges and universities, offering those aged 11 and above in full-time education the chance to write a review of the show and win VIP tickets by submitting a mock review of the concert by June 2. Call 551 5157 for more details.