Sunderland Live boss to take on zipwire challenge in memory of his mother

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BOSS of Sunderland Live, Chris Alexander, will be flying high on Sunday when he takes part in a charity zipwire.

He will complete the daredevil stunt, alongside hundreds of others, by taking a leap off the Wearmouth Bridge and across the River Wear.

Chris, who has helped organise the event, will be raising money for the Alzheimer’s Society, in memory of his late mother who died earlier this year.

He said: “I’ve seen first-hand what a cruel disease dementia can be and I want to do my bit to make a positive difference.

“I hardly think what I’m doing is going to change the world but I feel I can make sure that the fight against dementia will take a small step forward when I zipwire off the bridge.”

The father-of-three, who lives in Houghton-le-Spring, said farewell to his 89-year-old mother, Mary, in January.

He added: “She was diagnosed with cancer just before Christmas, and I’m clear in my own head that she was not as acutely aware of everything that was going on as she might have been had she not been suffering with dementia.

“When the opportunity was there to do something to help the fight against dementia, I just thought go for it.”

To sponsor Chris, visit