Sunderland firm's app set to transform recruitment

Shine, set up by David Copple, will help businesses and recruitment agencies make use of video interviewing in order to assess candidates’ suitability, before inviting them to a formal interview.

The app allows companies to question candidates, who can respond in real time or by a set date and time using video technology on their mobile phone, tablet or PC.

Responses can then be accessed and assessed at any time, meaning interview panels can evaluate people’s performance individually, without having to block out time for face-to-face meetings with a group panel.

David came up with the idea out of frustration with the often time-consuming process of managing diaries to agree interview days, and hours spent interviewing unsuitable candidates when the shortlisting process failed to rule them out.

“Recruitment is a hugely time-consuming process, and one that costs businesses thousands of pounds each and every year,” he said.

“With technology transforming the way we communicate with one another and manage both our personal and professional networks, it seemed crazy to think that we are still sticking to the traditional CV scour, followed by face to face interviews, and potentially a further stage of assessment, when we could vastly reduce the time taken by using video technology.”

David and his five-strong team, based at the E-volve business centre in Raintoin Bridge, have been developing the app over the last six months.

The app allows candidates to upload a CV, create an introductory video, and respond to questions and can be accessed remotely, and securely from any device. It also means candidates know they have been treated fairly, as questions are pre-set.