Sunderland entrepreneur launches website to help disabled live a fuller life

(from left) David Lynch, managing director; Lee Daines, e-commerce manager, and Gary Lynch, sales and marketing manager
(from left) David Lynch, managing director; Lee Daines, e-commerce manager, and Gary Lynch, sales and marketing manager
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A Sunderland entrepreneur has launched a new on-line venture he hopes will allow people with disabilities to live a fuller life.

Website www.greentrousers.com will provide a one-stop-shop for specialist care equipment, information and advice for disabled and elderly people.

The Green Trousers site is designed to act like a virtual personal occupational therapist, providing the same guidance, advice and support - just over the internet.

David Lynch

Named after the green-coloured trousers worn by occupational therapists, www.greentrousers.com will offer many product ranges, including moving and handling, showering and aids to help with daily living.

Green Trousers is the brainchild of David Lynch, of The Lynch Healthcare Group, an award-winning manufacturer and supplier of disability equipment to the public sector: “We have been manufacturing and selling specialist equipment for over seven years at Lynch Healthcare in Sunderland and have built up a really experienced and knowledgeable team.

“We recognised that there was a need for the types of products and equipment we were selling to large public sector organisations from individuals too, whether that be disabled people themselves or their families or carers.

“We were also getting enquiries from organisations such as hotels or gyms who want to cater for disabled people to offer the best possible experience to their guests.

“So we knew we needed to open up the market via an online hub where people can come, not just to buy their equipment, but also get advice, talk to our experts and know they are getting the support they need. The Green Trousers site is designed to act like a virtual personal occupational therapist, providing the same guidance, advice and support - just over the internet.”

The e-commerce platform will offer a specialist live chat advice service from experienced product and clinical advisors, while a blog area will also offer an online hub for detailed product information and lifestyle tips.

Green Trousers’ e-commerce manager Lee Daines is a healthcare equipment specialist who has over 17 years’ experience working with individuals and organisations providing moving, handling, bathing and hoisting solutions for their individual needs and conditions.

“I’m really excited about launching Green Trousers as it’s a first of its kind,” he said.

“This new website allows us to help people confidently select the best products to meet their requirements.”