The Sunderland Echo’s iconic sign is going up for grabs to raise cash for charity.
For years, the iconic sign on the side of our former home at Pennywell Industrial Estate was a familiar sight for many driving along the A19.
But today the giant red letters are carefully being removed by the building’s new owners, Tecaz, under the watchful eye of Echo editor Joy Yates.
From 7pm tonight, the ‘Sunderland’ sign which is 10ft 6in at its tallest and about 63ft wide, and the ‘Echo’ logo which is also 10ft 6in high and approximately 21ft wide, will be auctioned off on eBay.
Monies raised will be going to the Sir Bobby Robson Foundation, the chosen charity of Tecaz.
Joy said: “It was a day of mixed emotions. Going back to our former site in Pennywell brought many memories flooding back.
“I hope Tecaz raises a lot of money for its chosen charity from the auction of the Sunderland Echo sign.
“Our editorial and commercial teams are now settled in to our new home in Rainton Bridge Business Park.”
Catherine Porteous, manager for the bathroom and kitchen retailer, said: “We bought the former Sunderland Echo building in May this year, to complete our comprehensive cover of the North East.
“We didn’t want to see the signs go to waste and decided to give people the opportunity to bid for them with the money going to the Sir Bobby Robson Foundation.
“The signs are huge but we’re hoping someone out there will be able to recycle them!
“We’ll be happy to help by delivering them locally and all the money raised will go towards Sir Bobby’s cancer charity.”
Liz Luff, from the Sir Bobby Robson Foundation, says: “This is a fantastic idea and we’re very proud to be involved.
“The Sunderland Echo is a cornerstone of Wearside news and sport and will no doubt be for many years to come.
“You’ll need a pretty big home or garden to house the signs but I’m sure someone will be keen to have them. Our thanks to Tecaz and everyone who is helping make this happen.”
To place a bid, visit http://www.ebay.co.uk/itm/Sunderland-Echo-Sign-Charity-Auction-for-The-Sir-Bobby-Robson-Foundation-/221838432478?.