Sunderland designer clothing business is proud of its roots

The team at collecting their award at last year's Portfolio Awards.
The team at collecting their award at last year's Portfolio Awards.
Have your say

A designer children’s wear business has expanded its business base after winning a Sunderland Echo Portfolio Award. scooped the Exporter of the Year award at the 2015 ceremony and has since used the platform to expand its growth as a business.

Founded in 1989 by Brenda and Kevin Coade, the family business, which has a base in Olive Street, Sunderland, called Avenue Clothing, has grown to become one of the largest independent fashion boutiques in England.

It’s been a busy year since their win, seeing them continue to ship designer goods to places as far as China, US, and the Middle East, as their customer base grows rapidly.

But despite such growth, the business says it hasn’t forgotten where it has come from, remaining proud of its North East roots and encouraging other businesses to put themselves forward for the Portfolio Awards this year.

Dionne Evans, from, said: “Although we’re a Sunderland company and very proud of our roots, it’s great to be recognised for our audience growth beyond the region.”

“The Portfolio Awards are a great way of throwing the spotlight on to local companies which may not always get the recognition they deserve.”

The business, which is run by a dedicated team of great friends who all share a passion for beautiful clothes, has established a reputation for outstanding service, with a loyal and international fan base.

It has experienced buyers bringing in the world’s finest designers such as Armani, Paul Smith and Hugo Boss for both the online store and in the store itself.

Always catering for its customers, items can be delivered to their home or picked up in store, always wrapped with love and care by their helpful staff.

Those who nominated it last year agreed, with nominations saying: “This independent store is based in the heart of Sunderland and has been around for almost 30 years, working hard to secure designer brands to the North East.”

On picking up the award last year, director Brenda Coade was emotional.

She said: “I did not think it would mean so much to me but it means everything.

“It is all the hard work by all the people, and we have just recently taken on more staff. 
 “It means everything because it is local people who have supported us for 30 years.”