Sunderland Cup Final squad will wear suits from Newcastle owner Mike Ashley’s clothing company

Gus Poyet in his
Gus Poyet in his
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SUNDERLAND stars have been kitted out for Sunday’s showpiece – by a clothing firm owned by Toon tycoon Mike Ashley.

SAFC has formed a partnership with luxury clothing brand Cruise as the official suit provider for the Capital One Cup final, through to the 2014-15 season.

They will dress head coach Gus Poyet, and first team players, in designer Hugo Boss suits for their trip to Wembley this weekend.

Newcastle United owner Ashley bought Cruise in 2011.

Sunderland’s agreement with the largest independent luxury fashion retailer in the North of the UK, will see them become an official partner of the club.

Cruise will have benefits such as LED pitch perimeter, and jumbo screen advertising at the Stadium of Light, and matchday programme advertising at all home games.

Commercial director of SAFC, Gary Hutchinson, said: “We are delighted to welcome Cruise to the Sunderland family.

“The Hugo Boss suits provided by Cruise are of an exceptional standard and are highly on trend with this season’s latest cut and will give players and staff a unified and sophisticated appearance, the suits will be worn by members of the squad and staff at official club engagements.”

General manager of Cruise, Robert Young, said: “The partnership with Sunderland is a perfect example of success and we are privileged to be a partner to the club for the cup final and into the 2014/15 season.”