Sunderland College has struck up a new partnership with Sunderland AFC.
As part of the agreement the pair will work in conjunction on a number of different projects locally, nationally and internationally.
We share a number of common interestsGary Hutchinson
The partnership will see wider opportunities for students to work with the football club on a variety of placement schemes as well as support day-to-day business activity.
It will also see the two organisations work together on global growth to help secure further partnerships internationally and work with Sunderland AFC on its community activities across the globe.
Gary Hutchinson, commercial director at Sunderland AFC, said: “We are delighted to team up with Sunderland College and welcome them into the Sunderland family.
“We share a number of common interests with Sunderland College and have enjoyed a great working relationship over the years.
“This strategic partnership will not only afford fantastic opportunities for Sunderland College students, but also harness the collective reach and influence that both organisations enjoy, to create something extremely unique for the greater good of the club, city and the region.
“We are both committed to sharing our expertise in areas of mutual interest and the partnership will see us working together on a number of commercial and brand development initiatives, which will provide an excellent basis for a long and prosperous partnership.”
Ellen Thinnesen, Principal of Sunderland College, said: “We are excited to be signing a strategic partnership with Sunderland AFC.
“Whilst we already work closely with the club on a number of initiatives, this formal agreement will see us cement our relationship into the future.
“The agreement will provide our students with a host of unique opportunities from work placements, and business challenges to getting involved in planning and delivery of the diverse range of events organised by Sunderland Football Club each year.
“Thanks to initiatives like this, with the club, we are able to add real value to the work-readiness of our students, giving them an employment edge.
“In addition, the agreement will see us work together on a number of local, regional, national and international initiatives aimed at driving brand development for both organisations as well improving the economic prosperity of Sunderland.”