A HARD-HITTING campaign warning of the dangers of “legal highs” has been launched across Sunderland.
With a growing number of synthetic highs hitting shops, anti-drug campaigners are stepping up their drive to raise awareness about them.
A series of posters and beer mats have been dished out to city nightspots and a website with information and details on where to get help has also been launched.
The online site, www.hiwecanhelp.com, is the brainchild of Sunderland-based drug worker Roweena Russel.
She said: “Our message is simple. Synthetic or legal highs are often not safer than any other drug.
“Take a little time to educate yourself about what you’re taking and what to do if something goes wrong before you take anything.
“All the campaign materials have a code, which can be scanned using a smart phone app that can be downloaded for free.
“The code will bring you directly to the website’s synthetic highs page where you will find lots more information and resources.”
The campaign has been backed and funded by the Safer Sunderland Partnership.
Chairman, Coun Tom Foster, said: “One of the roles of the Safer Sunderland Partnership is to provide help and advice on the range of services available to help people with issues around substance misuse and events such as these provide us with a fantastic opportunity to promote these services.
“We have been working with a specialist drug advice service who have developed the website, which warns people who use substances for synthetic highs that they may not be illegal but can be very dangerous and cause great harm.
“We would encourage people to visit the website for more information and to help keep Sunderland residents and visitors safe.”
The campaign was officially launched at the weekend’s Sunderland Pride event, where there was an information stall for visitors.
For more details, visit www.hiwecanhelp.com or email email@example.com