Sunderland has announced a new partnership with Betfair who become the club’s official UK betting partner.
The relationship will see Betfair use the club’s platforms to connect with fans in the UK and will appear on the club’s LED screens and interview backdrops.
Sunderland AFC’s commercial director Gary Hutchinson said: “I am absolutely delighted to welcome Betfair to the Sunderland family. It is the fourth addition to the club’s partnership portfolio ahead of the 2015-16 season and we look forward to building a successful relationship with them, as we look to strengthen our stature both on and off the pitch.”
Stephen Mault, head of media, sponsorship and PR at Betfair, said: “We are thrilled to have signed a deal with Sunderland to become the club’s official UK Betting partner. Sunderland is a club with great heritage and we look forward to growing a successful relationship over the course of the upcoming season.”