Sunderland AFC signs lucrative new retail deal with Kitbag

margaret byrne
margaret byrne
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SUNDERLAND AFC has signed a multimillion-pound deal with retailer Kitbag.

It operates official online stores of clubs including Barcelona and Real Madrid, plus the Ryder Cup and Wimbledon.

Kitbag will take over SAFC’s three existing stores, online and mail order services from June next year.

Chief executive Margaret Byrne said: “They bring with them a wealth of experience within the sports retail sector which can only enhance the service we offer to fans.”