Sunderland AFC’s revenue up by 38 per cent to £104m, reveal new figures

Sunderland's Stadium of Light
Sunderland's Stadium of Light
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New figures reveal Sunderland AFC’s revenue rocketed by 38 per cent to £104m in 2013-14.

The club’s income was the 12th highest in the Premier League according to the latest Annual Review of Football Finance from the sports business group at Deloitte.

The impact of the Premier League’s broadcast deal is clear to see

Dan Jones, of Deloitte

The Black Cats – who made an operating profit of £11m – were in seventh place in Premier League attendances, with an average of 41,272 fans at The Stadium of Light.

Officials say the impact of the bumper broadcast deal for Premier League clubs is clear.

Rivals Newcastle United generated revenue of £130m, the seventh highest in the Premier League and 19th overall in the 2015 Deloitte report, which covers the top leagues in England, Spain, Germany, Italy and France.

The Magpies had an operating profit of £24m and achieved the third highest average league attendance in the Premier League in 2013-14, with an average of 50,666 fans attending games at St James’ Park.

The Deloitte report found that the 20 Premier League clubs generated a record £3.26bn in revenue – up 29 per cent on 2012-13 – with a record total operating profit of £614m and record pre-tax profits of £187m.

Despite the massive increases, the revenues of both Sunderland and Newcastle United were still dwarfed by the Premier League’s top earners in 2013/14, Manchester United, who had revenues of £433m.

The average revenue for a Premier League club in 2013-14 was £163m, which is just £7m less than the combined revenues of all 22 First Division clubs in 1991/92 – the final season before the introduction of the Premier League.

The record-breaking totals were fuelled by the impact of the first year of the Premier League’s new broadcast rights cycle, according to Deloitte.

Dan Jones, of Deloitte, said: “The impact of the Premier League’s broadcast deal is clear to see.

“Broadcast income increased by £569m in 2013/14, accounting for 78 per cent of the overall growth in revenue in the Premier League.

“Continued growth in both commercial and matchday revenue helped Premier League clubs’ combined revenues reach £3.26 billion – a staggering increase of £735m compared with the season before.”

The Deloitte Annual Review of Football Finance 2015 also found that the 92 Premier League and Football League clubs contributed around £1.4bn in taxes in 2013-14.