BLACK Cats bosses have been making waves on the other side of the pond.
Representatives from Sunderland AFC have been to the U.S. as the club develops its commercial operations in the burgeoning market.
In New York, commercial director Gary Hutchinson met with American media giant NBC, which has secured the rights to show all 380 top flight games live across its network.
“The Barclays Premier League is becoming increasingly popular in the U.S. and we are welcoming more American fans to the Stadium of Light, week on week,” said Gary.
The SAFC delegation also visited Washington DC, where the delegation visited the site of MLS partner club, DC United’s new stadium.
“The vision shown by DC United to improve the match day experience for its supporters, whilst generating commercial revenue in its District is admirable,” said Gary.
Sunderland AFC legend Kevin Ball also travelled with the delegation and delivered community coaching projects in the national capital, alongside club partners DC United and DC Scores.
“At Sunderland AFC, we are highly committed to using our abilities to work and engage with communities in not only the UK but also abroad.
“Football is a global language and through the power of football, we can influence and educate people of all ages,” he said.
The two clubs also hosted an evening at the British Embassy in Washington for more than 150 guests from various business sectors.