Sunderland AFC bosses get into bed with Asian gambling firm

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THE Black Cats have signed a partnership deal with an Asian betting and gaming firm.

Stadium of Light bosses have announced will be the club’s official Asian betting and gaming partner.

The initial two-year deal will offer Sunderland supporters across Asia a range of online activities including football betting on games in the Barclays Premier League.

Speaking about the new partnership, SAFC’s international marketing director Mike Farnan said: “This is the first partnership that the club has signed in Asia and one that will help the growth of Sunderland AFC on an international level.

“This echoes our commitment to partnering with top line international brands and we are delighted with the partnership.”

Mike Chong, Asia Pacific strategy director for, added: “In Asia offline gambling is viewed very much as an engaging, social pursuit and the success of TLC88 has been to bring that sense of sharing and fun to the internet. This partnership brings together one of Asia’s top online gaming companies and one of the biggest clubs in English football.

“We believe that our knowledge of developing fun, interactive and engaging platforms will provide Sunderland’s international fan base with an exciting, new gaming experience.”

The move comes as Sunderland seeks to build it’s audience in Asia. The club announced a partnership with the South Korean sailing team earlier this year – >>CLICK HERE to read more about the deal.