Sunderland AFC announce new five-year deal with agency

From left to right, Sunderland AFC commercial director Gary Hutchinson, Lagardere UK football partnerships director Richard Bermitz, Lagardere UK managing director Carl Woodman and Sunderland AFC finance director Angela Lowes.

The Black Cats began working with Lagardère Sports in 2008, and that relationship will now continue until at least 2021.

It will see the company continue as the club's exclusive perimeter advertising agency, and as part of the partnership, it will provide a full TV arc LED perimeter system at the Stadium of Light.

Sunderland AFC commercial director Gary Hutchinson said: “We are really pleased to extend a strong partnership, and we look forward to exploring new areas of innovation with Lagardère Sports in the future as we develop our global growth plans with on and off field activities.

“We have worked with Lagardère Sports for a number of years, and during that time they have helped improve the club’s global growth as a market leader in their field, and we are proud to be continuing this relationship into 2021.”

Carl Woodman, managing director of Lagardere Sports’ UK football division, said: “We are delighted to have extended our partnership with Sunderland AFC, and look forward to having them within our portfolio of top class football clubs for many years to come. ”