Stars back Sunderland Children in Need DVD drive

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A SUNDERLAND company is hoping star quality will help them raise cash for charity., based in Colima Avenue, Wessington Way, is urging people to donate their unwanted CDs, DVDs and games to one of three drop-off points in the region and it will hand over cash to Children In Need.

The company – founded in 2008 – is also working with about 30 businesses across the North East to allow staff to take their unwanted goods into work.

Now bosses have got celebrity backing from sitcom star Gary Hollywood and Eurovision Song contestant Nicki French.

Nicki, who represented Great Britain in Eurovision 2000, said: “Best wishes to for their wonderful fund-raising efforts for this year’s Children In Need appeal. As a recording artist with previous chart success, it will be one occasion where I won’t mind seeing my own CDs available for resale – as I know the money raised will be going to an extremely good cause.

“Get searching in your lofts, cupboards and even the CD and DVD racks at home. Pile up all those never-listened to CDs and never-watched DVDs and support Let the CDs get to someone who will listen to them.”

Gary Hollywood, who plays Dino in the hit BBC show Mrs Brown’s Boys, has also pledged his support to the fund-raiser. The 34-year-old, who is currently filming the Mrs Brown’s Boys movie, said: “It’s great to join up with in raising money for Children In Need. It’s great to get involved.

The concept of this campaign is excellent.

“When I heard about what was doing for Children In Need, I couldn’t help but get involved and show my support. I would urge everyone to get behind this and send in your unwanted items for this fantastic cause and help these kids have better futures.”

People can drop their unwanted items at storage site Safestore in Colima Avenue, Sunderland.

In 2012 Children in Need raised an estimated £26million for good causes through its telethon and aims to increase that figure in 2013.

More information can be obtained, as well as a free fund-raising pack, via email or by phone on 0843 089 2070.

This year’s fund-raising extravaganza takes place on November 15. If you’re taking part give the Echo newsdesk a call on 501 7208.