Severe weather led to busy winter for old folk’s charity

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A RECORD-BREAKING numbers of call for help were made to Age UK during the severe winter weather.

Between October and December 2010, call centre workers took more than 130,000 calls.

A record 43,737 calls were made in December alone from pensioners using the charity’s personal alarm service, with 1,293 coming in on Christmas Day.

Only 600 of calls made in December led to the emergency services being called, with the remaining calls resolved by the call centre staff.

Age UK’s personal alarm service is used by more than 40,000 people across the UK and has a two-way system so the person who has raised the alarm to talk to an operator at the 24/7 callcentre within seconds.

The operator can then contact the chosen keyholder – friends or family – or alert the emergency services.

Gordon Morris, managing director of Age UK Enterprises, the commercial arm of the charity Age UK, said: “The festive season is one of the busiest times for calls to our response centre with over 1,200 calls received on Christmas Day alone.

“This is because the associated cold weather at this time of year can be a cause for concern or extended periods of time alone.”

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