BUDDING beauty queens will ditch the heels and make-up to compete in a pageant.
Miss Natural Beauty 2013 is set to judge contestants on their bare-faced looks and creativity.
The competition, which is taking place for the first time, will be held on September 1.
Unique to the region, organiser Amy Pink said she wants it to inspire contestants.
“We are hoping to have at least 100 kids involved,” she said.
“It will be more creative than other pageants in the categories we have, such as Miss Tropical, so it will be more fun for parents and kids to get involved in.”
Amy, 32, of Plains Farm, said she was inspired to hold the pageant after being involved in others.
“I was a bit disturbed seeing toddlers in so much make-up and heels and things,” she said.
“As an events organiser, people have asked me to put one on for years, but I was unsure because I didn’t really want to encourage that kind of thing.
“Then I had the idea to do one where it was more based on the contenders’ natural beauty, creativity and the originality they put into their costume ideas.”
Mum-of-two Amy said the pageant will encourage the talent of those taking part – aged from eight to 18 – by asking them to tell their stories of achievement, success and accomplishments.
“People are so passionate about these pageants, and their children,” she said.
“I think the kids are going to be really, really good, and it’s all about encouraging their talents.”
The contest, which supports the Equality Act 2010, is open everyone within the age range, and will be filmed by North East production company Zoomit TV, which is owned by former Sunderland University media production student Eddie Baptiste.
“It will give people real opportunities,” said business woman Amy, who also runs the Cervical Cancer Campaign.
“People can get modelling and TV work from it – it is going to be quite a big event.”
For more information and to enter the event, contact Pink INC Entertainment, tel: 077 0896 9177.