Rixton ready for North East Live as concert expects to give Sunderland a £3.5million boost

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A NEW band who’ve already broken America are hoping a Sunderland gig will help to launch chart success on home turf.

Rixton will feature in a pop-filled line-up at the Stadium of Light on Sunday for North East Live.

It will be the first Wearside gig for the four-piece who, despite hailing from Manchester, have broken the notoriously tough American market before hitting the British charts.

Their debut single, Me & My Broken Heart, has already sold half a million copies in the US and has made it to No.14 in the Billboard Hot 100.

They’re hoping it will be as warmly embraced by Britain when it’s released here on July 13.

The Manchester United and Blackburn Rovers fans will be setting aside their football allegiances to put in a winning performance at the home of the Black Cats.

Speaking to the Echo, guitarist Charley Bagnall said: “We can’t wait, we’re really excited to play our first gig there. We’re used to playing small venues of 300-400, so to play to big festival-sized crowds is incredible for us.

“The crowds can expect a lot of energy and fun from us, especially from Jake (lead singer), who is really unpredictable.”

Speaking about their American success, which has seen them appear on the US The Voice and The Ellen Show, Charley said: “It wasn’t intentional. We’re a UK band and we obviously wanted to break the UK first, but we were signed to an American label and Ryan Seacrest (American radio personality and TV host) started playing our single and it just exploded out there.

“The song is about heartbreak, but it’s not depressing, which has struck a chord with people.

“We love America, but it’s great to get home and tour the UK, it’s an honour for us.”

The band, who have been compared to the likes of Maroon 5, will be releasing their debut album later this year.

Rixton will be performing at North East Live alongside headliner Jessie J, Jason Derulo, The Saturdays, Rizzle Kicks, Katy B, The Vamps, Union J, Neon Jungle and Austin Mahone.

The first act on stage will be Austin Mahone at 1.20pm with the show due to finish at 10pm.

Tickets are still available from www.aeglive.co.uk and Tel. 08448 244824.

Sunderland’s £3.5million boost

Businesses across Sunderland are set for another multi-million pound boost this weekend thanks to North East Live.

The concert will draw around 30,000 music fans to the stadium, with many travelling from across the North East and wider UK.

The gig is expected to contribute up to £3.5million to the city’s economy, with companies in the leisure and hospitality sectors among those benefiting.

Councillor Paul Watson, leader of Sunderland City Council, said: “Hotels, taxi companies, bars and restaurants are the main beneficiaries. However I encourage every business to treat this as a fantastic opportunity to benefit from the increased number of visitors.’’ Raoul Lemmerling, general manager at the Sunderland Marriott Hotel, said: “While we still have a few vacancies for those attending North East Live, occupancy rates are already higher this weekend than on a typical Sunday.”