Qashqais to take on the Death Star? Nissan joins forces with Star Wars for Rogue One project

Nissan has signed a deal with Lucasfilm as Star Wars fans eagerly await the release of Rogue One.

Monday, 22nd August 2016, 5:26 pm
Updated Monday, 22nd August 2016, 6:34 pm

The car manufacturing giant, which employs thousands of workers at its Sunderland plant, is one of five well-known brands including General Mills, Gillette, Nissan and Verizon to join a global promotional campaign for Rogue One: A Star Wars Story, which opens on December 16.

"We are extremely pleased to be working with such a remarkable group of promotional partners for 'Rogue One,'" said Lynwen Brennan, general manager of Lucasfilm.

"This first in a series of Star Wars standalone films represents an exciting new era for bothStar Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of 'Rogue One.'"

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"With their specific, custom-designed campaigns and innovative programs, the five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story."

Rogue One: A Star Wars Story will be the second Disney-made film to hit the screens since the entertainment giant took over the franchise.

It doesn't follow on from the last film, The Force Awakens, however, but is a separate standalone film set between the prequel and original trilogies.

It charts the beginnings of the Rebellion, where a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire's ultimate weapon of destruction.