A Durham Police officer who works to reduce the harm caused by alcohol has criticised Aldi for selling gin and tonic flavoured crisps.
But Pc Claire McNaney provoked a backlash on social media, with one Twitter user dubbing her McNanny.
The officer had tweeted a picture of the Aldi gin and tonic crisps, adding the comment: "Totally irresponsible product @AldiUK, what message does this give out to people, especially children?"
Aldi responded, saying: "We're very sorry to hear you feel this way, and we'll be sure to pass your feedback onto the relevant department."
It later added that the crisps were part of their Christmas range.
And others took the side of the supermarket, with one urging Pc McNaney to "get a grip".
When another writer said "McNanny would be more apt", she replied: "Unfortunately not original, heard that one before."
Another joked: " BAN WINE GUMS!!!"
And yet another sent her a photo of a steak and ale pie and wrote: "When you've solved all the proper crime on your patch, please get these banned."
Pc McNaney, who tweets as @AlcoHarmCop, works for her force's Alcohol Harm Reduction Unit.