<?xml version="1.0" encoding="utf-8"?><rss xmlns:media="http://search.yahoo.com/mrss/" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">  <channel>    <title>Sunderland Echo People</title>    <link>https://www.sunderlandecho.com/news/people/rss</link>    <description>Visit now for the latest news direct from Sunderland Echo People and updated throughout the day</description>    <language>en-gb</language>    <copyright>Copyright 2026, Iconic Media Group Ltd</copyright>    <pubDate>Sat, 31 Oct 2026 02:38:25 GMT</pubDate>    <dc:date>2026-10-31T02:38:25Z</dc:date>    <dc:language>en-gb</dc:language>    <dc:rights>Iconic Media Group Ltd or its affiliated companies. All rights reserved. 2026</dc:rights>    <atom:link rel="self" href="https://www.sunderlandecho.com/news/people/rss" type="application/rss+xml" />    <link rel="hub" href="https://pubsubhubbub.appspot.com/" />        <item>          <title><![CDATA[PureGym set to open at Dalton Park this december]]></title>          <link>https://www.sunderlandecho.com/news/people/puregym-set-to-open-at-dalton-park-this-december-9320949</link>          <description><![CDATA[Dalton Park is getting ready to welcome a brand new business to its retail park next month.]]></description>          <pubDate>Fri, 30 Oct 2026 15:01:44 GMT</pubDate>          <guid isPermaLink="false">9320949</guid>        <media:content url="https://www.sunderlandecho.com/webimg/b25lY21zOmFlNjBhZTg2LTliMWYtNDRiOC04ZjM1LWU5OGJmNDZlNDk2MDo2NDMxMTIxOC02YWQ2LTRkMmUtYTRlYi0zNGY5MDc5MTE0MGI=.jpg?width=1200&amp;auto=webp&amp;crop=3%3A2" type="image/jpeg" medium="image">            <media:credit>Contributed</media:credit>            <media:text><![CDATA[PureGym is heading to Dalton Park, in Murton, on Wednesday, December 11. -  (Contributed)]]></media:text>        </media:content>          <dc:creator><![CDATA[Madeleine Raine]]></dc:creator>          <dc:date>2026-10-30T15:01:44+00:00</dc:date>          <category><![CDATA[People]]></category><category><![CDATA[News]]></category>        </item>        <item>          <title><![CDATA[University of Sunderland lecturer joins convoy delivering support to Ukraine]]></title>          <link>https://www.sunderlandecho.com/news/people/university-of-sunderland-lecturer-joins-convoy-delivering-support-to-ukraine-9320341</link>          <description><![CDATA[A lecturer at the University of Sunderland has travelled to Ukraine as part of a mission to deliver essential aid to communities impacted by the ongoing conflict.]]></description>          <pubDate>Fri, 30 Oct 2026 12:05:16 GMT</pubDate>          <guid isPermaLink="false">9320341</guid>        <media:content url="https://www.sunderlandecho.com/webimg/b25lY21zOjhmZTkwZDliLTQ3YWItNDY2YS1hZmRlLWE5YjRkOTRjNDZlZjo1MDdhMTI3YS1jNGQ0LTQyNmItYmVjYS1lZmZhOTVlZjBmMGQ=.jpg?width=1200&amp;auto=webp&amp;crop=3%3A2" type="image/jpeg" medium="image">            <media:credit>Contributed</media:credit>            <media:text><![CDATA[Kate Snowdon is pictured on her arrival in Ukraine with her dad Tom (left) and family friend Phil Billingham. -  (Contributed)]]></media:text>        </media:content>          <dc:creator><![CDATA[Madeleine Raine]]></dc:creator>          <dc:date>2026-10-30T12:05:16+00:00</dc:date>          <category><![CDATA[People]]></category><category><![CDATA[News]]></category>        </item>        <item>          <title><![CDATA[Double win for Sunderland as two businesses scoop Checkatrade awards]]></title>          <link>https://www.sunderlandecho.com/news/people/double-win-for-sunderland-as-two-businesses-scoop-checkatrade-awards-9318464</link>          <description><![CDATA[Two Sunderland businesses have been crowned regional winners at the Checkatrade Awards.]]></description>          <pubDate>Thu, 29 Oct 2026 14:03:00 GMT</pubDate>          <guid isPermaLink="false">9318464</guid>        <media:content url="https://www.sunderlandecho.com/webimg/b25lY21zOjdkZDY1OGVhLWFmODMtNGY2MS1hZTFmLTcxNzk3NjA4NDBkNTo0YzMwZjUwYS00MzQ2LTQ0ODItOGVhMS1mMjExZGQzM2EyOWI=.jpg?width=1200&amp;auto=webp&amp;crop=3%3A2" type="image/jpeg" medium="image">            <media:credit>Contributed</media:credit>            <media:text><![CDATA[David Boucher, of ATW Tree &amp; Landscaping Specialists Ltd, won the Community Hero Award at the Checkatrade Regional Awards. -  (Contributed)]]></media:text>        </media:content>          <dc:creator><![CDATA[Madeleine Raine]]></dc:creator>          <dc:date>2026-10-29T14:03:00+00:00</dc:date>          <category><![CDATA[People]]></category><category><![CDATA[News]]></category>        </item>  </channel></rss>