Natalie takes the wheel to drive Station Taxi recruitment campaign

A Sunderland business boss has quite literally been the driving force behind Station Taxi’s latest recruitment campaign.

Friday, 25th October 2019, 12:44 pm
Updated Tuesday, 29th October 2019, 1:35 pm
Natalie Bland, Marketing Manager, Station Taxis.

Station Taxis marketing manager, Natalie Bland, went through the process of becoming a licenced taxi driver and taking on some shifts to help and advise people who are interested in taking it up themselves.

This campaign was launched to try and combat a shortage of new drivers coming into the trade, which the company is keen to change.

Natalie said: “We have multiple vacancies available, but struggle to find people that are licenced to drive a taxi.

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Most people that come into the trade have a friend or relative that can talk them through the process. Now, from first-hand experience, I can be that helping hand and provide guidance to anyone that is interested in starting a career as a taxi driver.”

The process included completing a ‘Knowledge Test’ of the Sunderland area, Safeguarding Training and going through DBS and medical checks before being able to get into a taxi and picking up passengers.

Once licenced, Natalie took to the driving seat of a taxi and experienced what it was like picking up passengers throughout the city.

Describing the experience, Nataille said: “I’m not going to lie, getting behind the wheel and receiving my first booking was quite daunting. But once I had completed a few journeys, used the system and spoke with customers, I loved it and realised there wasn’t anything to be nervous about. If I can do it, anyone can!”

“The job would be ideal for anyone who doesn’t want to be stuck in an office. You get to see new things, places and speak with people, while also enjoying the freedom of flexible working hours and uncapped earnings”

As a result of the research, the firm is now working with Sunderland College who have created a Taxi Academy to deliver relevant industry training, where candidates are guaranteed an interview upon completion.

To find out more about the Taxi Academy Course please call 0191 511 6000 or visit

For more information about applying for vacancies at Station Taxis, please call Natalie on 0191 516 5070