Nearly a third of all Brits will NOT see their mums this Mothering Sunday and almost half will not even send a card, according to a poll.
Just 30% of Brit adults will make the effort to see their mothers this weekend while only 40% can be bothered to pop a card in the post.
And of those who will spend time with their dear old mum, a quarter will her to do the cooking and serve lunch rather than take her out for a meal.
Britain's shameful attitude towards the nation's mums was revealed in a poll of 2,000 Brits.
The poll found that despite the reluctance of many to travel to see their mums, the nation will still fork out £435m on treating their mothers this weekend.
A total of £435m will be spent on presents, flowers and meals out with each Britain spending an average of £24.38 on their mum.
Flowers are the gift of choice for half of Brits, followed by chocolates (27%) and perfume (8%).
One in 10 of those surveyed said they would seek out something more unusual to treat their mum, covering everything from a bag of compost to two weeks of sunshine in the Caribbean.
The survey found that a quarter of Brits see their parents less than once every three months and almost 5% visit less than once a year.
Steve Laidlaw, director at DistinctiveChesterfields.com, which carried out the survey, said: "For all that cleaning, washing, cooking and general looking-after that your mum has done over the years, make Mothering Sunday a special occasion.
"You don't need to spend loads of money, simply visit her and she will really appreciate the gesture much more than an extravagant gift."
Mothering Sunday began as a tradition around 500 years ago when wild flowers would be picked in the run up to Easter and given as a thank you to hard-working mums.