Nissan builds its three millionth Qashqai at Sunderland

Sunderland's Nissan plant has p[roduced its three millionth Qashqai.

Wednesday, 31st January 2018, 8:02 pm
Updated Wednesday, 31st January 2018, 8:25 pm
A Qashqai on the line at Sunderland

Nissan Europe capped a record-breaking 2017 with the production of the three millionth Qashqai in the UK, the firm has announced.

The landmark achievement came as the company posted its best ever full-year European sales, totaling 762,574 vehicles across Datsun and Nissan models. The sales result is an increase of 3.8% from 2016.

The Qashqai played a pivotal role in helping Nissan achieve these results as the model had another record-breaking year, with sales growing 1.2%. The Sunderland Plant produced a record 346,856 units of the urban crossover, 265,520 of which were sold in Europe.

Sign up to our daily newsletter

The i newsletter cut through the noise

Exceptional sales of the Qashqai helped Nissan achieve a 3.7% European market share, with Spain (9.4% sales growth), France (3% sales growth) and Russia (12.4% sales growth) representing the strongest markets.

The Qashqai is the most successful model in Europe in Nissan’s history, with the latest a major refresh of the second-generation model, launched in 2014. Altogether, the Nissan Qashqai has won more than 80 awards, including 19 “Car of the Year” titles.

Paul Willcox, chairman of Nissan Europe, said: "2017 was another record-breaking year for Nissan Europe, and 2018 has started the same way.

"The Qashqai’s achievement of reaching 3,000,000 vehicles produced in 10 years is a significant milestone, while the October launch of the new and eagerly awaited Nissan LEAF has seen record-breaking pre-orders of one every 10 minutes.”

Willcox said Nissan expects to see further records broken in 2018, with total industry sales in Europe and Russia rising about 2% to 20.2 million vehicles. Nissan expects the European market to grow 1% to 18.4 million vehicles and Russia’s to increase by 7% to 1.8 million.

To mark the Qashqai’s achievement, Kevin Fitzpatrick, Nissan divisional vice president for European manufacturing, said: "Nissan’s Sunderland factory in the U.K. has celebrated many remarkable achievements, but in the plant’s 30-year history, there hasn’t been another car like the Qashqai.

"The Qashqai was the original urban crossover, and in the decade since we started production, the skill and expertise of our workforce here in Sunderland, combined with the enhanced design and interior quality improvements, have maintained the Qashqai’s leadership of the segment."