Mums launch breastfeeding fight against Newcastle owner Mike Ashley’s Sports Direct chain

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MOTHERS have joined a nationwide breastfeeding campaign by protesting at one of the North East’s Sports Direct stores.

Durham’s store became the latest in the chain to be targeted by the campaign, launched after Wioletta Komar, from Lincolnshire, was asked to leave the chain’s Nottingham branch.

The protest has been backed by fellow mum Emily Slough, from Staffordshire, who was called a “tramp” for feeding her baby in public, sparking an outcry from supporters from across the country.

North East mothers targeted Sports Direct’s Durham store, on the Durham Retail Park in Belmont, on Saturday.

The firm, founded by Newcastle United owner Mike Ashley, has declined to comment on the issue.

Hundreds of women have gone into the shops to breastfeed their babies since the calls for support were launched.

Midwife Danielle Nelson, 31, mother to six-month-old Harrison, said she felt it was important to be among those to protest at the Durham shop.

She said: “I feel quite strongly about this and believe more protests will reduce the ignorance society has about breastfeeding.

“I feel nervous when I breastfeed in public because I fear being approached by people who will ask me to stop or go somewhere else.

“I am joining in with the breastfeeding protest because I want people’s attitudes to change.”