A NORTH East transport firm has teamed up with lifeguards to launch a major beach-safety campaign.
Tyne and Wear Metro, which operates services across Wearside, has joined forces with the RNLI in a bid to cut the number of emergency call-outs.
This summer, visitors are expected to flock to Roker and Seaburn beaches, which are both patrolled by lifeguards, with many using the train service to get to the popular attractions.
Now the company has given its support to the charity’s regionwide media campaign.
Chris Ward, RNLI divisional lifeguard manager, said: “A lot of our beaches are close to the Metro line and with lots of people coming to the beach and using the Metro network to get here, we are keen to help get our key safety messages across.
“We’d advise beachgoers to always swim at a lifeguarded beach between the red and yellow flags, and if you are ever unsure please approach one of our friendly lifeguards who will be more than happy to help.
“Those who can’t make it to a lifeguarded beach should find out about their chosen beach before they go, read the safety signs to make themselves aware of the local hazards.
“Most importantly, if they see someone in trouble, they should call 999 or 112 and ask for the Coastguard – but should not enter the water themselves.”
Sharon Kelly, customer services director at Tyne and Wear Metro, said she hoped beach-goers would follow the safety tips laid down in the campaign.
“Despite the changeable weather, we’re still expecting many to brave the great outdoors and really make the most of what the region has to offer over the summer months,” she said.
“We want passengers to have a great time, but also consider the safety of themselves and the people around them.
“We hope the easy to follow top safety tips from the RNLI will help them to do just that.”
Most Metro park-and-ride car parks are free throughout the summer until August 31.
For more information, visit www.nexus.org.uk/metro.