Meet the microbiologist turned cookie monster who’s cooking up a storm

Iris Choo with her gift Baked By Me cookie kits on sale in the City Attic, Durham.
Iris Choo with her gift Baked By Me cookie kits on sale in the City Attic, Durham.
Have your say

IRIS Choo has been cooking up a storm in her kitchen,

And she had no doubt that her baking business would become a national success when she sold her first cookie mix in January.

Since then, Baked By Me, has scooped a small business award from top businessman and Dragon’s Den star Theo Paphitis and a string of retailers across the country have started stocking her luxury cookie mixes.

She said: “We are selling wholesale to shops around the UK, and City Attic, in Durham, gave us a huge help by stocking the products in their shop.

“Compared to when we first started we are receiving a huge amount of orders and are now in talks with a national retailer for them to start stocking Baked By Me.”

Iris runs Baked By Me online from her Durham city centre home and has gathered a huge online following, which has helped boost business.

The Malaysian-born baker said: “I do everything myself. From filling the jars to packing everything up.

“When I first started out, for a few months I tried so many cookies I didn’t think I could eat anymore.

“Now I’m thinking about hiring staff. That would bring it to a different level entirely.”

Iris, 25, only baked for pleasure when she first developed the idea for the company.

The former micro-biologist took a chance on her baking skills when she decided to launch the company at the beginning of this year.

“I was working at Scottish Water and someone asked me why I was still working there when I could put my baking talents to use and make a living doing what I enjoy.”

When her partner Eddie Sameni, 25, a junior doctor, had to move to Durham because of work, she took the chance to move with him and start her business.

Recently she has expanded the business to sell bakeware and baking gifts.

She said: “We sell bakeware, such as chocolate moulds, to help people bake on their own, which has been a huge success.”

To find out more, visit