The Mayor of Sunderland has launched this Poppy Appeal in the city.
The Mayor, Coun Alan Emerson, welcomed Sunderland branch representatives of the Royal British Legion and helpers from the national charity to the Civic Centre for the launch of this year's fundraising appeal.
Last year the Sunderland branch raised more than £88,000. The annual visit is a Mayoral tradition to show council and community support.
Coun Emerson said: "It is an honour as Mayor of Sunderland to buy the symbolic 'first Poppy' to help launch this year's fundraising appeal.
"Our city has a strong military tradition and is proud to support our servicemen and women past and present. With more than 26,000 people with service records and their families living in Sunderland, our community have one of the highest percentages of veterans as residents in the country.
"Each and every one is deserving of our continued help and support, and all the money raised from poppy sales in the city goes toward providing just that. I'd invite everyone to buy one and wear it with pride as Remembrance weekend approaches."
Vince Harris, branch chair of the Royal British Legion in Sunderland said: "It means a great deal to us that the Mayor of Sunderland helps launch our annual appeal, it's a tremendous gesture on behalf of the whole city.
"Every penny raised is used to help those and their families who have served and are serving in our armed forces, as a reminder that we will never forget the sacrifices made on all our behalf."