Little Mix help launch new range of workout clothes
Little Mix are lending their fame to a clothing brand's new range of workout wear.
The X Factor-winning group, which features South Shields lasses Jade Thirlwall and Perrie Edwards, are ambassadors for USA Pro.
Alongside bandmates Jesy Nelson and Leigh-Anne Pinnock, they've been busy launching a new workout range for the brand.
The girls star in the brand's new campaign, and are currently working with USA Pro on their very own collaboration, which is due to be released this winter in Sports Direct stores and on USA Pro’s website.
The new range aims to bring style and fun back into fitness, featuring the core kit and two new capsule collections, a relaxing Zen inspired collection and a bold club range.
But it's not just fans of the band who will be clamouring to buy the new styles.
Perrie said: "One of the reasons we wanted to work with USA Pro is because the clothes are so comfortable and on-trend. I really love the new Zen range. The tranquil designs are perfect for relaxing yoga classes."
The new Zen collection features a tranquil marble design and Lycra stretch fabric for ultimate movement and comfort, while the new club range is designed to seamlessly transition from gym to festival. The styles include mesh details that stretch and move with the body and sweat-wicking fabrics designed to keep the body cool while dancing all night.
Both ranges will be available from June through to September.
The band are also proud to support USA Pro's global fitness initiative encouraging women everywhere to embrace a healthy lifestyle and feel good about themselves via #JoinOurMovement on Twitter.
Jade said: "In Little Mix we're all different body shapes and we've all got different ideas about how we like to stay fit. But with such a busy schedule of gigs and appearances it's important to choose an exercise regime that is user-friendly and realistic. Being comfortable and confident when you work out is so important."
Leigh-Anne added: "All of the styles in the new ranges are perfect to work out in but they are perfect to chill out in too. Little Mix are on the road a lot and so comfort is really important. I love the mesh details in the new club and zen range, it’s great for movement when dancing in rehearsals."
On their latest photoshoot, USA Pro also gave Little Mix fans the opportunity to win a meet and greet with Little Mix. The winners included Roxy, 10 and Lola, eight, both from Solihull, West Midlands.
Jesy said: "It was great to meet the girls at the photoshoot, it definitely made the day more fun to meet our fans."